AS THE DESIGN LEAD AT SNACKCRATE

Coordinating the visual identity and creative strategy for all frontline of the SnackCrate brand, paid media, leading and directing art style, and overseeing design qualities.

Supervising designers and junior Marketing team to overarching graphic assets implemented on all branded digital channels and print platforms.

snackcrate.com

SnackCrate Rebrand Campaign

Since its launch in 2015, SnackCrate’s branding had remained unchanged, characterized by a playful, "cartoonish" illustration-heavy style.


In 2023, 5 months after I joined the team, our CEO kicked off a company-wide rebranding campaign, tasking the Marketing Department with reimagining SnackCrate’s identity. As part of the Creative Team, 3 designers and 2 interns came up with multiple design concepts. My concept was ultimately chosen to lead the rebrand, which included a cleaner logo, a more vibrant color palette, and updated email and website designs.

This full makeover not only gave SnackCrate a modern update but also made its visual identity stronger and more cohesive across the board.



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Click HERE to see the rebranded email marketing designs and performance improvement analytics.


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